This randomized trial examines themes in business intelligence for mental health, suggesting waves in health marketing approaches.
Key Points
This research aims to synthesize fragmented business intelligence applications in mental health into a cohesive framework informed by Service-Dominant Logic.
Used structural topic modeling on 2,227 articles from the Web of Science Core Collection (1990-2025) after screening 20,634 records.
Analyzed latent topics to understand the evolution of business intelligence in mental health.
Explored integration potential and citation patterns within BI-related literature.
Identified 20 latent topics reflecting the evolution of business intelligence in mental health.
Found a significant shift towards systemic and computational approaches in Mental Health Intelligence Platforms.
Synthesis offers a new perspective on health marketing by demonstrating interdisciplinary integration.