What question did this study set out to answer?

The study aims to understand how organizational culture, innovation, and strategic alignment influence the link between big data analytics capabilities and firm performance in emerging markets.

July 11, 2026Journal of Asia Business Studies

Enhancing big data analytics ecosystems in emerging markets: a hybrid structural–configurational approach

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Authors

SSSasiraj ShanmugasundaramSeneca Polytechnic ADAmbegoda Thanuja D.University of Moratuwa KKKajenthiran KonalingamUniversity of Jaffna

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Implication

Explores how organizational culture and innovation impact big data analytics and firm performance in emerging economies, suggesting essential interactions for success.

Key Points

The study aims to understand how organizational culture, innovation, and strategic alignment influence the link between big data analytics capabilities and firm performance in emerging markets.
Analyzed data from 482 Sri Lankan executives and IT professionals using partial least squares structural equation modeling.
Employed fuzzy set qualitative comparative analysis (fsQCA) to identify causal configurations linked to firm performance.
Organizational culture and dual innovation significantly strengthen the relationship between big data analytics capabilities and firm performance.
fsQCA revealed multiple sufficient causal configurations associated with both high and low firm performance.

Cite This Study

Shanmugasundaram et al. (2026) studied this question.

synapsesocial.com/papers/6a51de38c18d7f28ca500280 https://doi.org/10.1108/jabs-04-2026-0229

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Implication

Explores how organizational culture and innovation impact big data analytics and firm performance in emerging economies, suggesting essential interactions for success.

Enhancing big data analytics ecosystems in emerging markets: a hybrid structural–configurational approach

Discussion

Member takes

Implication

Key Points

Cite This Study

Enhancing big data analytics ecosystems in emerging markets: a hybrid structural–configurational approach

Discussion

Member takes

Implication

Key Points

Cite This Study

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