What question did this study set out to answer?

This research aims to understand how perceptions of facial recognition technology influence its payment application adoption.

From Facial Recognition Technology to Payment: A Study Based on Network Externality and Attitude Transfer Theories

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Randomized trial shows a mediation model influencing payment adoption among users, suggesting new promotional strategies.

This research aims to understand how perceptions of facial recognition technology influence its payment application adoption.
Survey conducted with 487 Chinese consumers
Utilized PLS-SEM for data analysis
Examined beliefs regarding network externalities and their effect on payment technology attitudes
Perceived external prestige, compatibility, and complementarity significantly improve attitudes toward facial recognition technology.
Attitude toward facial recognition technology positively transfers to facial recognition payment attitude and enhances usage intention.
Stronger effects observed for mobile-based facial recognition payments compared to external-device-based payments.

Liu et al. (2026) studied this question.

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