Research Materials for "Social Media as a Business Development Strategy for Small Traders: A Comparative Qualitative Study in Negeri Sembilan, Malaysia"

This repository contains the Extended Data supporting the study entitled Social Media as a Business Development Strategy for Small Traders: A Comparative Qualitative Study in Negeri Sembilan, Malaysia. The repository includes the following materials: Extended Data 1: Research Instrument (Semi-Structured Interview and Observation Form), containing the structured participant characteristic questions, semi-structured interview questions, and researcher observation items used during data collection. Extended Data 2: COREQ (Consolidated Criteria for Reporting Qualitative Research) Checklist, providing the completed reporting checklist to demonstrate adherence to internationally recognized reporting standards for qualitative research. These materials are made publicly available to support methodological transparency, facilitate reproducibility, and enable readers and reviewers to better understand the research procedures used in this study. To protect participant privacy and maintain the confidentiality commitments made during the informed consent process, no interview transcripts, audio recordings, field notes containing identifiable information, or other underlying qualitative data are included in this repository.