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The rapid integration of Generative AI in workplaces has sparked a need to understand its impact on employee performance and technology adoption. This study delves into how AI attributes, namely responsiveness, empathy, and optimism, affect perceived performance and utilitarian benefits, and consequently, technology usage. Employing Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data from 221 users of Generative AI in various professional settings, the study offers a nuanced understanding of these relationships. The findings indicate that while AI responsiveness positively affects perceived performance, it does not significantly impact utilitarian benefits. Conversely, AI empathy enhances both perceived performance and utilitarian benefits, highlighting its dual role. Technology optimism also shows a positive influence on both aspects. However, utilitarian benefits alone do not directly increase AI usage. Interestingly, organizational culture, while not directly affecting usage, moderates the effects of perceived performance and utilitarian benefits on usage.
Kim et al. (Wed,) studied this question.