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In recent years, we have observed a decline in environmental conditions. Both governments and societies have increasingly focused on this issue, seeing entrepreneurship as a key approach to achieving sustainable development. Drawing on the natural resource-based view theory and stakeholder theory, this study explores the central role of sustainable business model innovation (SBMI) in new ventures’ efforts to become more sustainable. Using data from 1,172 new ventures gathered from a survey, we tested the hypothesized framework with the partial least squares structural equation modeling (PLS-SEM) method. Our findings show that the results of SBMI mediate the relationship between the strategic orientations (toward entrepreneurship and sustainability) and support from different stakeholder types (family, society, and government) and their sustainable performance. Our study offers insights for entrepreneurs and managers of new ventures who pursue sustainability as a cornerstone of their business.
Futre et al. (Mon,) studied this question.