Quantitative survey explores ethical implications of AI in communication, highlighting trust issues among creators and consumers.
Key Points
The study aims to investigate the ethical and trust-related implications of AI in strategic communication and the disparities between content creators and consumers.
Quantitative survey assessing AI knowledge, trust, and support for responsible AI practices among participants.
Comparative and correlational analyses were conducted to explore the relationships between AI knowledge, trust, and attitudes.
Participants included professional content creators like journalists and PR practitioners, along with content consumers.
Higher AI knowledge among participants correlated with increased trust and positive views of AI-generated content.
Creators, especially those in strategic communication, showed less support for responsible AI practices.
Consumers displayed stronger support for responsible AI practices despite having less AI knowledge, indicating a gap in expectations between creators and the public.