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This research explores narrative strategies and identity construction on social media in international communication about Chinese culture, representing a vital tool for advancing cultural stories and building digital identities. A quantitative research methodology was employed, using an online questionnaire survey as the main data collection tool. Data were gathered from a sample of 329 respondents, and the analysis was conducted using the SPSS software. The findings highlight that social media exerts a strong influence on the visualisation and global dissemination of Chinese culture. It enables Chinese users to form hybrid cultural identities and plays an essential role in making Chinese culture more comprehensible by amplifying its global impact through cultural framing. Furthermore, interactions between Chinese users and the international public reveal transformations in traditional Chinese cultural identities, where symbolic representation significantly shapes identity construction. The novelty of this study lies in its exploration of the intersection between social media, storytelling strategies and identity construction within Chinese cultural communication. The research provides new insights into dynamic cultural exchange and transformation in the digital age, contributing to the understanding of how technology-driven communication fosters intercultural dialogue and the redefinition of cultural narratives in global contexts.
Meng Yang (Mon,) studied this question.