Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
July 14, 2026Asian Business & ManagementOpen Access

Nation-level CSR, affective country image, and international consumers: A case of fashion products

View Full Paper
Ask AI
Bookmark
Share

Authors

JZJianhong ZhangXHXinming He

Discussion

Loading...

Member takes

Overview

Randomized trial examines purchasing behavior linked to nation-level CSR in fashion, indicating significant effects on consumer choices.

Key Points

  • This study aims to explore how nation-level corporate social responsibility influences international consumers' purchasing behavior.
  • Examined perceptions of CSR from four major fashion-exporting countries: China, Bangladesh, Turkey, and Italy.
  • Utilized social psychology and consumer behavior literature to assess the relationship between CSR and purchase intention.
  • Investigated the mediating role of affective country image in Dutch consumers' evaluations.
  • Perceived NCSR significantly predicts purchase intention among Dutch consumers.
  • The relationship between NCSR and purchase intention is mediated by affective country image.
  • Notable differences exist in perceived NCSR between Asian and European countries, affecting consumer perception.

Cite This Study

Zhang et al. (2026) studied this question.

synapsesocial.com/papers/6a55d16e5aafca87247f86c7https://doi.org/10.1057/s41291-026-00338-8
View Full Paper
Ask AI
Bookmark
Share