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Qualitative case study examines communication's impact on efficiency in administrative personnel, indicating needed improvements.
Internal communication serves as the backbone of operational efficiency within government institutions, particularly within the Bureau of Customs Sub-Port of Ozamiz. This qualitative single-case study investigates how internal communication practices among five key administrative personnel—comprising an acting division chief, supply officer, secretary, cashier assistant, and accountant officer—influence organizational performance and daily operational efficiency. The findings reveal that while communication is an indispensable, continuous function that facilitates the flow of information through a hybrid of formal memoranda, meetings, and digital platforms, the system is frequently compromised by significant barriers. Participants identified information ambiguity, transmission latency, and channel inconsistency as primary obstacles that trigger a ripple effect of delays, increased error rates, and redundant workloads. To navigate these challenges, personnel often resort to reactive strategies such as constant verification, proactive clarification, regular follow-ups, and lateral coordination to maintain workflow continuity. Ultimately, the findings demonstrate that communication quality plays a crucial role in shaping institutional output, showing that clear, timely, and consistent messaging is foundational to accuracy and task completion. Conversely, systemic communication breakdowns necessitate "workarounds" that, while functional, detract from overall productivity. These results suggest that to optimize the Bureau’s efficiency, there is a pressing need to move beyond informal adaptations and instead institutionalize standardized protocols that ensure clarity and consistency across all hierarchical levels. By addressing these communicative gaps, the Sub-Port of Ozamiz can minimize operational friction, strengthen inter-personnel coordination, and better fulfill its administrative mandates.
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Embodo et al. (2026) studied this question.
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