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July 14, 2026Journal of Public Affairs

Applying Net Promoter Score ( NPS ) in Political Marketing to Predict Recommending a Town Mayor for Reelection: An Exploratory Study

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Authors

MPMusa PinarTGTülay GirardCBCigdem Basfirinci

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Overview

Exploratory study examines voter perceptions and recommendations for mayoral reelection, indicating significant political marketing implications.

Key Points

  • The study aims to explore how voters' evaluations of a mayor's performance influence their likelihood to recommend reelection.
  • Survey of 315 respondents assessing mayoral performance and voter satisfaction.
  • Analysis of factors influencing reelection recommendations across demographic subgroups.
  • Voter dissatisfaction with city services negatively impacts recommendation likelihood and NPS scores.
  • Identified key drivers of reelection recommendations for the overall sample and various demographic groups.

Cite This Study

Pinar et al. (2026) studied this question.

synapsesocial.com/papers/6a55d18e5aafca87247f88a5https://doi.org/10.1002/pa.70149
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1NET PROMOTER SCORE AS A SIMPLE METRICS FOR MONITORING CONSUMER FEEDBACK2025
  2. 2Use of Net Promoter Score (NPS) in Hospital Marketing Strategy to Increase Patient Satisfaction and Loyalty2024
  3. 3Testing the predictive validity of the net promoter score in ski resorts: a longitudinal analysis2026
  4. 4Net Promoter Score as a Reflection of Patients’ Opinions About Telemedical Visits, a Mixed Methods Analysis2024
  5. 5Beyond the score: a structured NPS-based analytical framework for explanatory insight and continuous improvement2026