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July 15, 2026Journal of Computational Social ScienceOpen Access

Partisan tastes or ideological divides? Everyday interests and political identities in a multi-party system

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Authors

AMAnastasia MenshikovaFLFelix LennertEIElida Izani Binti Ibrahim

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Overview

Randomized trial examines interest-politics alignment in Sweden, indicating ideological factors play a key role.

Key Points

  • This study aims to analyze how everyday interests intersect with political identities in a multi-party system.
  • Analyzed Swedish Twitter data from 2010 to 2020 to assess interest-politics alignment.
  • Evaluated user interests through accounts followed and compared with political preferences.
  • Examined the relationship between lifestyle polarization and both partisan identities and ideological orientations.
  • Found that interest-political alignments in a multi-party system reflect ideological orientations more than party identities.
  • Identified two dominant clusters of interests among Swedish users correlated with political preferences.
  • Left-leaning users preferred accounts related to human rights and environmentalism, while right-leaning users favored finance and security content.

Cite This Study

Menshikova et al. (2026) studied this question.

synapsesocial.com/papers/6a5722f088b21df87547fd1ahttps://doi.org/10.1007/s42001-026-00487-y
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Also Consider

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