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July 15, 2026Journalism Studies

Selling War at Home and Abroad: The Dual Objective of State Media Propaganda in the Russo-Ukrainian War

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Authors

MMMatvei MakeevJAJoshua AlleyMBMarco Bastos

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Overview

Analyzes dual propaganda strategies in wartime, impacting domestic unity and international perception.

Key Points

  • The research investigates how authoritarian regimes manipulate media narratives to support both domestic and international agendas during wartime.
  • Analyzed propaganda from Russian media outlets RIA Novosti and RT between January 2022 and August 2023
  • Compared domestic and foreign coverage focusing on differing themes and messages
  • Identified emphasis on threats, stakes, and risks in relation to audiences
  • Domestic media emphasized the threat from opponents and high stakes of the war, minimizing risks
  • Foreign-facing coverage stressed international responsibilities and risks of nuclear escalation
  • Highlighting trade-offs between managing domestic dissent and engaging international audiences

Cite This Study

Makeev et al. (2026) studied this question.

synapsesocial.com/papers/6a5722f088b21df87547fd4ahttps://doi.org/10.1080/1461670x.2026.2700614
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  1. 1Propaganda channels and their comparative effectiveness: The case of Russia’s war in Ukraine2024 · 15 citations
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