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This study aims to understand how financial and social incentives influence risk-taking behavior and identify the associated neural mechanisms.

July 15, 2026Open Access

The neuronal dynamics of different types of incentives on risk-taking: comparing financial and social rewards using fMRI

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Randomized trial examines how financial and social rewards affect risk-taking in individuals, indicating distinct neural mechanisms.

This study aims to understand how financial and social incentives influence risk-taking behavior and identify the associated neural mechanisms.
Thirty-nine participants completed a Balloon Analogue Risk Task under financial and social incentives.
The task measured risk-seeking behavior and assessed neural activity using fMRI during both incentives.
A conjunction analysis was conducted to identify shared and distinct neural networks for both types of incentives.
Participants exhibited less risk-seeking behavior under social incentives compared to financial, indicating domain-specific preferences.
Neuroimaging revealed stronger activation in the right inferior parietal lobule for financial risk-taking (p<0.05).
A common neural network was identified across both conditions, involving the bilateral striatum and anterior cingulate cortex.

Doehring et al. (2026) studied this question.

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July 15, 2026Open Access

View Full Paper

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Authors

Randomized trial examines how financial and social rewards affect risk-taking in individuals, indicating distinct neural mechanisms.

This study aims to understand how financial and social incentives influence risk-taking behavior and identify the associated neural mechanisms.
Thirty-nine participants completed a Balloon Analogue Risk Task under financial and social incentives.
The task measured risk-seeking behavior and assessed neural activity using fMRI during both incentives.
A conjunction analysis was conducted to identify shared and distinct neural networks for both types of incentives.
Participants exhibited less risk-seeking behavior under social incentives compared to financial, indicating domain-specific preferences.
Neuroimaging revealed stronger activation in the right inferior parietal lobule for financial risk-taking (p<0.05).
A common neural network was identified across both conditions, involving the bilateral striatum and anterior cingulate cortex.

Doehring et al. (2026) studied this question.

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