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doi:10.1080/17405904.2026.2702809

July 12, 2026Critical Discourse StudiesOpen Access

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Key Points

To examine how the online marketing of vitamin patches employs integrated design elements to influence consumer perception.
Conducted a multimodal critical discourse analysis of online marketing materials related to vitamin patches.
Analyzed visual, textual, and contextual elements within the marketing content.
Identified recurring themes and strategies in the marketing approach.
Marketing strategies employ visual and textual narratives to enhance the perception of efficacy and necessity of vitamin patches.
Discourses around health and wellness are leveraged to create a sense of urgency and desire among consumers.
Findings suggest that integrated design plays a pivotal role in shaping consumer attitudes towards these products.

Implication

Critical discourse analysis reveals how online marketing subtly shapes perceptions of vitamin patches.

Abstract

Article title: The Subtle Codification of Science Through Integrated Design: A Multimodal Critical Discourse Analysis of the Online Marketing of Vitamin PatchesAuthors: O’Hagan, L., Eriksson, GJour...

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Cite This Study

A 2026 study studied this question.

synapsesocial.com/papers/6a5723c288b21df875480598 https://doi.org/10.1080/17405904.2026.2702809

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Correction

Key Points

Implication

Abstract

Discussion

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Correction

Key Points

Implication

Abstract

Discussion

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