The Perceived Role of CSR Activities in the Area of Human Rights in Employer Choice Decisions Among Generation Z

The aim of the article is to analyze the impact of selected corporate social responsibility (CSR) initiatives in the area of human rights on the decisions regarding employer choice made by representatives of Generation Z. A survey was conducted among students at Polish universities, who belong to Generation Z, including both those currently employed and those soon to enter the labor market, and builds on previous research and analyses conducted by the authors. The study focused on analyzing selected CSR initiatives related to respect for human rights and their potential impact on the respondents’ choice of employer. The varied results in the statistical models point to the complex nature of the relationships under study. The application of various analytical methods has shown that the impact of the analyzed variables is not always direct or linear. The results confirm the significance of all the CSR initiatives analyzed, and the evaluation of these initiatives varies both among employed and unemployed respondents and according to educational background. Respondents’ willingness to accept employment increases under the influence of factors such as salary and opportunities for professional development, while the impact of CSR is minimal. The results indicate that CSR initiatives in the area of human rights are perceived by employed members of Generation Z, as well as those who will soon enter the labor market, as a factor that has only a minor influence on employment decisions. The findings provide practical guidance for employers on shaping CSR strategies and employer branding initiatives tailored to the needs and values of Generation Z.