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This study extends peace journalism (PJ) to audiovisual reporting by analyzing 405 TikTok videos from six news outlets during the Israel-Gaza War that began on October 7, 2023. A content analysis revealed a strong emphasis on elite-captured perspectives that often eclipsed narratives of peace. TikTok users engaged more with war narratives due to their emotionally charged and visually reso-nant nature. Our findings highlight the need for news organiza-tions to leverage TikTok’s visual storytelling potential to make complex geopolitical content more engaging, fostering empathetic and inclusive dialogue regarding conflicts. Overall, this work offers significant theoretical and practical contributions to peace journal-ism, platform affordances, and user engagement.
Fahmy et al. (Sat,) studied this question.