Abstract : This study aims to analyze the effectiveness of the Rupiah literacy policy implemented through the CBP Rupiah website www.cbprupiahntb.com in Mataram City and to identify the supporting and inhibiting factors affecting its implementation. The program is part of Bank Indonesia’s Love, Pride, and Understanding of Rupiah (CBP Rupiah) policy, which seeks to enhance public understanding of the functions, value, and role of the Rupiah as the national legal tender and a symbol of national sovereignty. This study employed a qualitative research approach. Data were collected through in-depth interviews, observations, and document analysis. Informants were selected purposively and included representatives of Bank Indonesia’s West Nusa Tenggara Regional Office, school principals, teachers, and students from elementary, junior high, and senior high schools in Mataram City. Data were analyzed using the Miles, Huberman, and Saldaña interactive model, consisting of data reduction, data display, and conclusion drawing. The findings indicate that the Rupiah literacy program delivered through the CBP Rupiah website is effective based on three policy effectiveness indicators: goal attainment, resource efficiency, and adaptability. The program successfully improved public knowledge, awareness, and positive attitudes toward the Rupiah through interactive educational methods and digital media utilization. Resource efficiency was reflected in the optimal use of human resources, educational facilities, and information technology without imposing significant additional burdens on schools. Adaptability was demonstrated through the use of digital platforms, the adjustment of learning methods to participants’ characteristics, and continuous program evaluation. Supporting factors included institutional support from Bank Indonesia, digital technology utilization, school support, student participation, and relevant educational materials. Inhibiting factors included limited website accessibility, inadequate digital literacy, time constraints, and intense information competition in the digital era.
Qamal et al. (Tue,) studied this question.