Bridging employee-centric practices and green finance: the role of green knowledge sharing and employees green values

Purpose The purpose of this study was to investigate the impact of bank employee-related practices (BERP) on green financing (GFIN) in the banking sector of Pakistan by examining the mediating role of green banking activities (GBAC), as well as the moderating effects of employees’ green values (EMGV) and green knowledge sharing (GKSH). Design/methodology/approach In this study, primary data were collected from 518 bank employees using a structured questionnaire. A two-step structural equation modeling approach was used, including the measurement model and the structural model. The measurement model applied to assess the reliability and validity of the instrument, while the structural model applied to examine the intensity of relationships among the underlying variables. Findings This study discovered a positive and significant impact of BERP on both GFIN and GBAC, as well as a direct influence of GBAC on GFIN. It also confirmed that GBAC mediates the relationship between BERP and GFIN. In addition, the study confirmed the moderation impact of EMGV on the link between BERP and GBAC, and that of GKSH on the association between GBAC and GFIN. Originality/value Therefore, from the perspective of study findings results, banks in Pakistan may formulate green finance policy, green products of finance, and, through the practice of green financing and green banking, can assure a green environment. These findings can serve as a useful indication for banks to improve green financing via employee’s engagement and environmentally sustainable initiatives.