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Examines how media coverage influences blame attribution and reform support related to healthcare disparities, suggesting significant public communication implications.
Our 2 × 2 experiment examines how news coverage on (a) implicit bias and (b) the effectiveness of interventions can influence perceptions of blame on medical professionals for health disparities and support for reform. When online news emphasized the unconscious nature of implicit bias or questioned the effectiveness of interventions, participants (N = 492) thought healthcare workers were less able to prevent unequal care caused by implicit biases; diminished preventability perceptions led participants to blame healthcare workers less and reduced support for reform. With nuanced support for the path model of blame, we discuss implications for communicating implicit bias to the public.
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Medero et al. (2026) studied this question.
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