As a booming application domain in sharing economy, the crowd logistics services (CLSs) have emerged in recent years to take advantage of under-utilized resources for generating economic value. However, unduly designed CLS system platforms may suffer substantial problems such as sensitive information exposure, excessive commission fees, and trust issues. To mitigate such problems, we propose an approach comprising four initiatives: (1) exploring the applicability of blockchain technology and its affiliated technology, smart contract, in CLSs to manifest blockchain-enabled benefits including service traceability, process transparency, system automation and disintermediation; (2) adopting blockchain and smart contract technologies to design a blockchain application system architecture (BASA) suitable for reengineering current CLSs; (3) demonstrating the blockchain-based crowd logistics services (BCLSs) system design, implementation, and deployment details; and (4) evaluating the functionality and benefit of BCLSs approach to confirm its feasibility and applicability. After presenting the system design and implementation outcomes, this study elaborates the benefits and implications of BCLS systems through four theoretical frameworks: e-Commerce Value Creation Theory (VCT), Innovation Diffusion Theory (IDT), Principal Agent Theory (PAT), and Transaction Cost Analysis (TCA), deriving important findings and implications. Such benefits and implications suggest that BCLSs may help CLSs (1) mitigate PAT frictions and reduce transaction costs; (2) redefine value creation and accelerate innovation diffusion; (3) eliminate platform monopolies and achieve real-time settlement; (4) implement data sovereignty and enhance privacy/security; and (5) reconfigure trust mechanisms and generate digital credit assets. The research results of this study may help the CLS industry clarify the BCLS system’s upgrade path, promote business model innovation, and enhance fair governance and social sharing.
Chang et al. (Thu,) studied this question.