Analysis of tourist satisfaction and revisit intentions of Scandinavian visitors to Antalya: a contemporary mixed methods approach

This study explores the determinants affecting tourist satisfaction and behavioural intentions, specifically the intention to recommend and revisit, among Scandinavian tourists to Side, Manavgat, in Antalya by combining the bibliometric and quantitative analysis. Based on a sample of 289 participants, the study explores how destination features, including local transportation, cleanliness, cultural participation, hospitality, and accommodation quality influence traveller behaviour. The tourism industry is an important part of the global economy since it generates a lot of employment, funds, and opportunities for cultural interaction. The study analyses how the alignment between expectations and actual experiences impacts pleasure and subsequent loyalty intentions via the lens of Expectancy Disconfirmation Theory (EDT). Results demonstrate that while cultural connection is a strong predictor of both referral and revisit intentions, accommodation quality and hospitality greatly influence overall satisfaction. The research demonstrates significant differences between first-time and repeat visitors: first-time visitors demonstrate stronger behavioural intentions when satisfaction is high, but repeat visitors respond more to specific experiential factors. These findings carry practical implications for destination management and marketing, underlining the necessity for personalized strategies based on tourist type. The study also contributes theoretically by extending satisfaction and behavioural intention models within the Mediterranean tourism context.