Key points are not available for this paper at this time.
This study explores the perceptual and psychological factors influencing users’ intentions to use AI chatbots on online shopping platforms. Specifically, it examines the impact of social presence, perceived expertise, and individual differences like introversion on the intentions to use AI chatbots. The study surveyed 213 online shoppers, using SmartPLS 4.0 for path analysis and to test the moderating role of social presence on the relationship between introversion and the intentions to use AI chatbots. The results indicate that introversion, social presence, and perceived expertise are positively associated with the intentions to use AI chatbots. Additionally, perceived expertise is positively associated with social presence, and social presence moderates the relationship between introversion and the intentions to use AI chatbots. These findings offer insights into the psychological factors affecting users’ decisions to engage with AI chatbots, contributing to a deeper understanding of how individual traits and perceptions influence online shopping experiences.
Thi et al. (Sun,) studied this question.