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For me Trade Not Aid also advanced the possibility that one day we would be able to go to the source for all our products-cut out the middlemen and trade directly with those people throughout the world who grew or harvested the raw ingredients we needed. That was my ambition. I wanted to be Christobel Columbus, going into little villages in Mexico or Guatemala or Nepal and seeing what they had to trade, instead of going to those boring old trade fairs where everyone buys the same mediocre products year after year. -Anita Roddick1
Caren Kaplan (Sun,) studied this question.