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August 18, 2025International Journal of Advertising5 citationsOpen Access

Editorial: six critical research needs on the use of artificial intelligence in advertising

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CTCharles R. Taylor

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Abstract

There can be little doubt that the use of artificial intelligence (AI) by advertisers has become the hottest current topic for advertising researchers. Special issues and individual articles abound...

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Charles R. Taylor (2025) studied this question.

synapsesocial.com/papers/6a5bb74f6d9427ed93f6cdddhttps://doi.org/10.1080/02650487.2025.2530825
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