Understanding the Effect of Place Image and Knowledge of Tourism on Residents’ Attitudes Towards Tourism and Their Word-of-Mouth Intentions: Evidence from Seville, Spain

As places are greatly shaped and reshaped by tourism, the way residents perceive their place and their knowledge of tourism gradually transform and become more complex and influential. Drawing on the social exchange and social representations theory, this research aimed to explore the effect residents' place image and knowledge of tourism have on perceived tourism impacts, which were subsequently expected to predict residents' support for tourism development and their word-of-mouth (WOM) intentions.