Case study examines how TikTok activism transforms aesthetics and politics in the Global South, suggesting new forms of resistance.
This paper examines how TikTok is engendering new forms of feminist digital activism through a case study from the Global South. Centering on the hashtag #NiUnaMenos, we explore how users mobilize affect and aesthetic practices to protest feminicide, harnessing audiovisual performance, viral trends, and participatory remix culture. The study identifies a dual dynamic: the aestheticization of politics, whereby political content becomes emotionally resonant and visually compelling within the platform’s cultural logic, and the politicization of aesthetics, in which beauty culture is reconfigured as a tool of resistance. By foregrounding the intersection of affect, embodiment, and mediated visibility, this paper conceptualizes TikTok activism as a form of affective politics rooted in play and self-expression. Ultimately, it contributes to critical understandings of how feminist politics are enacted, circulated, and reimagined within contemporary digital culture.
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Cervi et al. (2026) studied this question.