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Generative artificial intelligence (GenAI) continues to grow at a rapid pace and has a profound impact on all aspects of business. This article specifically examines how these technologies are likely to transform the sales service management process, with a particular focus on the differences between business-to-business vs. business-to-consumer spheres. Three domains- enhancing the operational efficiency, charting a new growth paradigm, and transforming the sales organization structure- are identified for comparison between B2B and B2C operations, with changes examined both in the short and long term. Ten propositions are explicitly suggested, focusing on the differential impacts on B2B vs. B2C processes.
Abhijit Roy (Mon,) studied this question.