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July 16, 2019Marketing ScienceOpen Access

Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia

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Authors

ABAndré BonfrerPCPradeep K. ChintaguntaJRJohn Roberts

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Bonfrer et al. (2019) studied this question.

synapsesocial.com/papers/6a5e4e9e52cbb8c07fe5690chttps://doi.org/10.1287/mksc.2019.1164
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