Asian Communication Studies: What and Where to Now

A paradigm of Asian communication is emerging due to the efforts of Asian communication scholars over the years, thus, it is a critical moment for Asian communication scholars to move a step forward through the process of self-examination. To achieve this goal, this essay focuses on the discussion of the present and prospect of Asian communication studies from three aspects. First, the essence of Asian communication is stipulated based on previous studies; second, the concepts of yin and yang are employed to explicate the controversial or confrontational views that show the internal and external diversity of Asian communication studies; and third, the union of the polarity of yin and yang, or the Tao, of Asian communication studies is proposed.