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Adoption of AI technologies in the arts has faced a divided reception and raised controversies—while some artists critique them, others embrace the opportunities they provide. In this paper, we contribute empirical insights into what motivates artists’ adoption of AI art technologies, as well as what kind of worldviews these motivations for AI adoption in artistic contexts embody. We shed light on these questions by presenting results from a qualitative interview study (N = 19) of AI artists practicing in Nordic countries. Five key themes emerged that describe artists’ motivations for using AI in their work, which we analyse in reflection with Kerschner and Ehlers' Attitudes Towards Technology (ATT) framework in terms of underlying attitudes of AI-Enthusiasm, Pragmatism, Romanticism, and Scepticism. Our analysis diversifies the understanding of why artists use AI, surfacing cultural and political tensions inherent in adoption of AI technologies for artistic and creative use.
Kaila et al. (Thu,) studied this question.