Key points are not available for this paper at this time.
The shift toward non-traditional data sources has made Mobile Positioning Data (MPD) a key tool for more flexible and scalable data collection. By utilizing SMS-to-web invitations from network providers, this method improves coverage, timeliness, and cost efficiency, though it still faces hurdles regarding response rates, respondent burden, and respondent trust. This study analyzes respondent feedback from the Digital Domestic Tourist Survey 2024 using sentiment analysis and topic modeling. The most frequently discussed aspects were survey application reliability (64.48%), web questionnaire presentation (63.53%), perceived ease of use (63.09%), and questionnaire content (59.80%). Positive sentiment dominated all aspects, accounting for at least 61% of responses, indicating an overall favorable perception. Topic modeling of survey question variables produced a coherence score of 0.4199. Higher coherence was observed for the positive sentiment dataset (0.5447) compared to the negative sentiment dataset (0.4869), suggesting a well-structured alignment with the study’s framework. Despite the generally positive evaluation, improvements are needed in application reliability, questionnaire design, incentive clarity, data collection methods, and communication strategies to reduce respondent burden, and enhance participation in MPD-based SMS-to-web surveys.
Azis et al. (Sun,) studied this question.