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Honor concerns are considered an important part of one’s self-image, and strongly associated to cultural values. However, there is a lack of research studies that explore these concerns in more than two cultural communities. Across eight countries (Brazil, Israel, Japan, Macedonia, New Zealand, Spain, United Kingdom, and United States), participants (total N = 1098) answered the Honor Scale and the Community, Autonomy, and Divinity Scale. Individualistic cultures, such as the USA, were predominantly concerned with integrity honor, while Israel, Macedonia, and Japan (i.e., honor cultures) rated family honor closer to integrity in importance. Subscales measuring masculine and feminine honor showed gender differences, but not in all cultures; “masculine” honor items were often endorsed by both men and women alike. Regarding honor associations to moral codes, family concerns were closely related to community, integrity concerns were related to autonomy, and feminine concerns were related to divinity.
Guerra et al. (Thu,) studied this question.