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This study aims to synthesize existing literature on regenerative tourism destinations, highlighting strategic orientations and research gaps.

Regenerative tourism destination: state of the art and future research agenda

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This study aims to synthesize existing literature on regenerative tourism destinations, highlighting strategic orientations and research gaps.
Conducted a systematic literature review of 116 peer-reviewed articles from January 2007 to April 2025.
Performed bibliometric analysis using VOSviewer to map keyword co-occurrences and citation networks.
Used thematic content analysis with NVivo to explore regenerative principles in destination marketing and branding.
Identified six dominant strategic orientations in regenerative tourism scholarship: purpose-driven branding, niche targeting, experiential marketing, community-centric marketing, partnership marketing, and digital engagement.
Revealed that the application of regenerative principles in destination marketing remains uneven and under-theorized.
Highlighted emerging research opportunities in areas like regenerative branding, ethical travel behavior, and artificial intelligence applications in regenerative tourism.

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Systematic review identifies strategic orientations in regenerative tourism, suggesting new research opportunities and practical guidance.

Rantung et al. (2026) studied this question.

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Systematic review identifies strategic orientations in regenerative tourism, suggesting new research opportunities and practical guidance.