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The article examines how contemporary Hindi cinema reformats Indian social values for a global audience.

Reformatting Indian values for global screens: A critical analysis of contemporary Hindi blockbusters

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Critical analysis demonstrates how Hindi blockbusters reshape Indian values for global screens, challenging cultural assumptions.

The article examines how contemporary Hindi cinema reformats Indian social values for a global audience.
Analyzed eight recent Hindi blockbusters across over 100 markets.
Utilized Hall’s encoding/decoding model and Schwartz’s value theory for analysis.
Employed reflexive thematic and discourse analyses to identify recurring cultural logics.
Identified three key logics: family honour, patriarchal protection, and romance as regulation.
Showed how these tropes preserve hierarchy while masking it as cultural heritage.
Highlighted that these reformats challenge liberal notions of progress in cultural exchange.

Gressel et al. (2026) studied this question.

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