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Despite the availability of a considerable body of research examining tourist accommodations, ecotourism accommodations like ecolodges have been overlooked. This study explores the relationships among perceived values, perceived authenticity, perceived service quality, satisfaction, and revisit intentions in the context of ecolodges, using the stimulus–organism–response (S-O-R) model. A total of 230 valid questionnaires were collected from guests of selected ecolodges in Gilan province, Iran. Structural equation modeling (SEM) revealed that perceived values, service quality, and authenticity indirectly influenced guests’ intention to revisit through satisfaction. Perceived authenticity and service quality were positively related to perceived value, which, in turn, affected satisfaction. The results highlight the significant roles of service quality, perceived value, and authenticity in shaping satisfaction and revisit intentions. The results highlight the significant roles of service quality, perceived value, and authenticity in shaping satisfaction and revisit intentions. This study contributes to the literature on ecotourism literature and the antecedents of intention to revisit ecolodges in a developing country. Theoretical and practical implications are discussed and recommendations for future research directions are provided.
Karimi et al. (Sun,) studied this question.