In our increasing digital society, personal data has become a valuable commodity. The spontaneous increase of online services, social media, and connected devices has led to unprecedented data collection and processing. This article explores the evolution of data privacy and digital rights, examining key legislation such as the GDPR, CCPA, and NDPR, and analyzing the challenges posed by surveillance, consent, and data breaches. Through case studies like the Cambridge Analytica scandal and recent fines imposed on tech companies, this article further highlights the importance of data protection frameworks and the ongoing struggle to balance innovation with individual rights.
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S.A. Lawal (2025) studied this question.
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