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June 8, 2015Young Consumers Insight and Ideas for Responsible MarketersOpen Access

A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000-2014)

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KKKrzysztof KubackiPlymouth State University SRSharyn Rundle‐ThieleGriffith University VLVille LahtinenFreie Universität Berlin

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Kubacki et al. (2015) studied this question.

synapsesocial.com/papers/6a620e38cd947529a989b22a https://doi.org/10.1108/yc-08-2014-00466

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