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October 28, 2010

Principles and Practice of Social Marketing: An International Perspective

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RDRob DonovanThe University of Western AustraliaNHNadine HenleyEdith Cowan University

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Donovan et al. (2010) studied this question.

synapsesocial.com/papers/6a77c00cf6b553d308aeb800https://doi.org/10.1017/cbo9780511761751
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