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July 22, 2026Global Business and Economics Review

Audit signalling in capital markets: auditor characteristics, media coverage, and corporate cost of equity

Jing Zhao Saidatunur Fauzi Saidin Asna Abdullah Atqa

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Key Points

This research investigates how auditor characteristics and media coverage affect the cost of equity for corporations.
Analyzed data from capital markets to assess auditor influences
Investigated media reporting's role in shaping public perceptions
Conducted statistical analyses to evaluate correlations
Strong auditor reputation is linked to lower corporate cost of equity
Increased positive media coverage correlates with reduced equity costs
Negative media attention amplifies the cost of equity for firms

Implication

Examines the impact of auditor features and media on corporate equity costs, suggesting key influences in capital markets.

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Cite This Study

Zhao et al. (2026) studied this question.

synapsesocial.com/papers/6a6301a6395161722cd162fa https://doi.org/10.1504/gber.2027.10080105

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