What question did this study set out to answer?

This work aims to analyze and synthesize existing research on green brand equity.

Update on green brand equity research perspectives: bibliometric analysis and literature review

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Bibliometric analysis reveals insights into green brand equity in the fields of sustainable development and ecology.

This work aims to analyze and synthesize existing research on green brand equity.
Conducted a bibliometric analysis to evaluate trends and patterns in green brand equity literature.
Reviewed relevant articles across various domains including environment and sustainability.
Identified significant growth in green brand equity research over the past decade.
Highlighted key areas of interest and gaps in existing literature.

Gutíerrez et al. (2026) studied this question.

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