Does Solidarity Lead to Mutual Support? Cultivating Unity Between Black and Asian Americans

This study aims to test solidarity cue messaging as a message strategy to facilitate cross-minority group solidarity in the context of the Black – Asian relationship based on the literature on solidarity and the situational theory of problem solving (STOPS). The results from two experiments provide causal links between solidarity cues and communication behavior for activism in support of another minority group after witnessing that group’s support for their own community, through situational variables, as well as demonstrating the direct effects of solidarity cues on solidarity-based activism. Practically, the results imply that even a few individuals’ participation in another minority group’s movement can contribute to building solidarity among minority groups.