Frame Creation and Design in the Expanded Field

Design-trained people have access to a very broad range of professions. Yet there is something paradoxical about this development: ostensibly, many of these highly successful people have moved out of the field of “design.” This phenomenon deserves deeper consideration: how do design practices spread across society? What key design practices are particularly relevant to the problems of today's society? Should what these people do still be considered design? To answer these questions, first we need to understand various ways that practices can be adopted and adapted from one discipline to the other. Problem framing emerges as a key design practice that can be adopted and adapted to other fields, and one which provides a valuable alternative to conventional types of problem solving. An example will illustrate how this frame creation allows practitioners to approach today's open, complex, dynamic, networked problems in new and fruitful ways. The paper goes on to argue that the practice of frame creation is still part and parcel of the domain of design, and explores how design can develop into an expanded field of practice.