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While existing research often emphasizes women’s sexual experiences or men’s reproductive roles, limited attention has been paid to how societal and cultural expectations of manhood shape men’s experiences of intimacy. This study explored the cultural and social factors influencing sexual behavior and perceived sexual ability among young men in Taraba State, Nigeria. Thirty men aged 18–35 years, from diverse socio-economic backgrounds including students, artisans, and traders, participated in in-depth interviews and focus group discussions. Using frameworks of hegemonic masculinity and social constructionism, the analysis identified four primary themes: (1) anxiety and shame related to sexual performance; (2) influence of peers and digital media on masculine ideals; (3) the use of sexual enhancement products as markers of male power; and (4) tension between private difficulties and public claims of sexual competence. Findings reveal that pressures to demonstrate sexual prowess are deeply entrenched in local cultural norms, and are amplified by peer networks and online platforms. These pressures contribute to risky behaviors, including reliance on unregulated enhancement products, and create a private–public divide marked by stress and concealment. The study recommends culturally sensitive sexual health interventions that will address performance pressures, promote open communication, and reconceptualize masculinity beyond sexual prowess.
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Andeskebtso Yohanna Adaki (2026) studied this question.
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