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July 26, 2026Human EcologyOpen Access

Public Health Risk, Consumer Behaviour, and Gendered Livelihoods: Wild Meat Trade Dynamics in Ghana During and After COVID-19

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Authors

HKHanson KwakuduaEAEbenezer Forkuo AmankwaaFOFidelia Ohemeng

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Overview

Randomized trial examines consumer behaviour and trade dynamics in Ghana, highlighting health risks and resilience strategies.

Key Points

  • This research investigates how health risk perceptions during COVID-19 altered bushmeat consumption and trade dynamics in Ghana.
  • Utilised a mixed-methods design involving 255 consumer surveys analyzed through descriptive statistics and chi-square tests.
  • Conducted 10 in-depth interviews with traders across five major markets in Accra, employing thematic analysis.
  • Applied the Health Belief Model to examine the interaction of risk perception and socio-economic disruptions on bushmeat trade.
  • Pandemic-related fear and media narratives reduced bushmeat demand, disrupting the entire value chain.
  • Women traders faced significant income loss and instability due to market disruptions.
  • Traders adapted with strategies like product diversification, flexible pricing, and fostering relational trust to build resilience.

Cite This Study

Kwakudua et al. (2026) studied this question.

synapsesocial.com/papers/6a65a306d3aea3239cd7656bhttps://doi.org/10.1007/s10745-026-00728-8
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