What question did this study set out to answer?

Identify social media usage patterns among young Francophone West Africans and assess their impact on a reproductive health web intervention.

July 26, 2026JMIR Formative ResearchOpen Access

Examining Social Media User Types and the Impact on a Reproductive Health Web-Based Intervention for Young People in Francophone West Africa: Randomized Factorial Design Using Latent Class Analysis

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Authors

LOLeona OfeiUniversity of California, Los Angeles NWNikolas WianeckiUniversity of California, Los Angeles KKK. KimJohns Hopkins University

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Implication

Randomized trial examines social media use patterns influencing reproductive health interventions for youth, suggesting tailored approaches are necessary.

Key Points

Identify social media usage patterns among young Francophone West Africans and assess their impact on a reproductive health web intervention.
Participants aged 15-24 recruited from Senegal, Côte d'Ivoire, and Burkina Faso via social media ads.
Randomized factorial design with four intervention conditions: comparison, peer role models, online influencers, mixed approach.
Latent class analysis used to examine social media patterns and outcomes such as contraceptive knowledge and service use.
353 participants randomized with 262 in the final analytic sample.
Selectively using WhatsApp and Facebook associated with increased provider awareness (OR 1.81, 95% CI 1.15-2.47; P<.001) among selective users.
Multiplatform users showed reduced provider awareness with peer models (OR 0.33, 95% CI -0.64 to -0.01; P=.04).

Cite This Study

Ofei et al. (2026) studied this question.

synapsesocial.com/papers/6a65a49fd3aea3239cd7719b https://doi.org/10.2196/83562

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Implication

Randomized trial examines social media use patterns influencing reproductive health interventions for youth, suggesting tailored approaches are necessary.

Examining Social Media User Types and the Impact on a Reproductive Health Web-Based Intervention for Young People in Francophone West Africa: Randomized Factorial Design Using Latent Class Analysis

Discussion

Member takes

Implication

Key Points

Cite This Study

Examining Social Media User Types and the Impact on a Reproductive Health Web-Based Intervention for Young People in Francophone West Africa: Randomized Factorial Design Using Latent Class Analysis

Discussion

Member takes

Implication

Key Points

Cite This Study

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