"Bought, Not Loved": Consumer Entitlement and Reciprocity Demand in Founder Led Brand Parasocial Relationships

Key Points

• This project aims to investigate the dynamics of consumer entitlement and reciprocity in relationships with founder-led brands.
• Review of founder-led marketing strategies
• Analysis of consumer behavior towards brand loyalty and entitlement
• Identifying key factors influencing consumer entitlement
• Understanding the implications for brand marketing strategies