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July 26, 2026Management Decision

Religious tourism: self-determination, social influence and government initiatives

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Authors

PSPeu SahaABAbhijeet Biswas

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Overview

Randomized trial assesses factors influencing intentions to visit religious sites, suggesting insights for tourism management.

Key Points

  • The research aims to identify the factors influencing tourists' intentions to visit religious destinations.
  • Applied structural equation modeling to augment the elaboration likelihood model and self-determination theory frameworks.
  • Analyzed the intentions of 670 tourists visiting selected religious sites.
  • Explored direct and indirect relationships using mediation and moderation analyses.
  • Tourists' attitudes toward religious tourism positively influenced by self-determination and social influence.
  • Natural and cultural characteristics strengthen the link between attitudes and intentions to visit.
  • Opportunistic behavior diminishes the effectiveness of these attitudes on intentions.

Cite This Study

Saha et al. (2026) studied this question.

synapsesocial.com/papers/6a65a890d3aea3239cd78ce9https://doi.org/10.1108/md-05-2025-1338
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