What question did this study set out to answer?

This research aims to understand how psychological factors affect sustainable investment behavior among ESG investors in Indonesia.

July 28, 2026Discover SustainabilityOpen Access

Exploring the psychology behind sustainable investment choices in ESG markets

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This research aims to understand how psychological factors affect sustainable investment behavior among ESG investors in Indonesia.
Data from a survey of 180 individual ESG investors was analyzed using PLS-SEM.
The study tested relationships between attitudes, beliefs, perceptions, and investment behavior.
Perceived return was examined as a mediator in the relationship between cognitive factors and behavior.
Perception and belief significantly influence perceived return and investment behavior.
Attitude does not impact sustainable investment behavior according to the findings.
Perceived return serves as a mediator, emphasizing the role of rational expectations and confidence in ESG investments.

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Implication

Survey analysis reveals belief and perception influence sustainable investment behavior in Indonesian ESG investors, highlighting the importance of clear ESG disclosure.

Cite This Study

Atichasari et al. (2026) studied this question.

synapsesocial.com/papers/6a6851062845b684d16f0487 https://doi.org/10.1007/s43621-026-03393-5

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Implication

Survey analysis reveals belief and perception influence sustainable investment behavior in Indonesian ESG investors, highlighting the importance of clear ESG disclosure.

Exploring the psychology behind sustainable investment choices in ESG markets

Key Points

Discussion

Implication

Cite This Study

Exploring the psychology behind sustainable investment choices in ESG markets

Key Points

Discussion

Implication

Cite This Study

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