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July 29, 2026Social Sciences & Humanities OpenOpen Access

From personality to purchase: A motivational transmission model of hedonic shopping and impulsive purchasing tendency

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Authors

NNNavendu NidhanDKDilip KumarBSBasant Kumar Singh

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Overview

Randomized trial investigates hedonic shopping motivation's role in impulsive purchasing tendencies linked to personality traits, implying deeper psychological insights.

Key Points

  • This study aims to explore how personality traits influence impulsive purchasing tendencies through hedonic shopping motivation.
  • Examined relationships between the Big Five personality traits and impulsive purchasing tendency.
  • Used path analysis to analyze mediation effects of hedonic shopping motivation.
  • Implemented bootstrapped mediation analysis to confirm the significance of findings.
  • Hedonic shopping motivation is the strongest predictor of impulsive purchasing tendency.
  • Extraversion, neuroticism, agreeableness, and openness positively relate to hedonic shopping motivation.
  • Conscientiousness did not significantly predict either hedonic shopping motivation or impulsive purchasing tendency.

Cite This Study

Nidhan et al. (2026) studied this question.

synapsesocial.com/papers/6a69a24dc8da07d9defa59e1https://doi.org/10.1016/j.ssaho.2026.103328
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Impulsive Buying Tendencies and Personality: Cognitive and Affective Aspects2024 · 1 citations
  2. 2Understanding impulse buying in E-commerce: The Big Five traits perspective and moderating effect of time pressure and emotions2024 · 26 citations
  3. 3How adolescent personality shapes impulsive buying: Unpacking a moderated mediation path2026
  4. 4The Effect of Consumer Personality Traits and Decision-Making Styles on Online Impulsive and Compulsive Buying Behaviors2024 · 2 citations
  5. 5A sudden urge to buy online: How consumers' personality antecedents shape their impulsive online buying intent2026